Most businesses struggle to get their website to rank well on Google and other search engines. SEO is a great digital marketing tool that enables companies to get picked by search engine crawlers regularly. But this can only be achieved when you limit the SEO mistakes to achieve better results in the short and long run.
Yet most of the website ranks are rippled by the SEO mistakes that seriously hamper their ability to get seen by the searchers on the internet regardless of great content, images, product, or service. When businesses figure out the issue limiting their rank, a considerable amount of money and time is wasted.
Our SEO Expert Lists 5 Points That Suggest You Are Not Implementing SEO Correctly
Target Keywords Missing From the Domain or Sub-Domain
A business must include its target keyword in the domain and a subdomain to get a definite edge over other competing site.
Managing subdomains is easy than assumed, as a business just must keep the same format or style as its actual domain. Adding target keywords right into the fields and subdomains helps establish the site as an authority in the target niche.
Though subdomains are viewed as separate entities, they can still help the main website by ranking on its own. Usually, businesses target to get their main website in the search results; rather, this SEO strategy enables them to dominate the ranking by featuring multiple URLs on the first page of search engines.
Presence of Confusing UI Elements on the Web Pages
Creating a unique, exciting, and immersive website is the aim of every other business. To achieve a unique angle to their website, many companies tend to sacrifice the standard, common and proven UI patterns that strangle the overall user experience for the end-users.
On such websites, people are left looking for ways to get things done, search for information or interact with the different web elements present on the website, which aimed to enhance the experience but could not do it.
No website should make users think hard about how to get things done on the web page. UI interface should follow the established rules, patterns, and visual cues to provide a consistent user experience.
A website can certainly be visually different, dynamic, and has its personality. Still, it should not be implemented at the cost of making the website troublesome to use for the target audience.
Presence of Duplicate Content
Adding more pages means adding more content. But most website tends to copy-paste existing content from other web pages or other sites to get the website up and running quickly. It should be noted that Google and every other search engine do not like duplicate content; instead, this results in a penalty where that website is removed from the ranking altogether.
Content must be original, well thought out, grammatically correct, and written to connect with the target audience.
People are searching for information on the search engines, and if multiple sites have the same content, then those sites are removed from the search that has come later and copied content from others. Frame your SEO strategy around writing new original content centered on users’ pain points so they can connect with them. Do not forget to infuse keywords naturally that do not hinder the readability of the content.
User also read: App Store Optimization (ASO) Guide For 2022
Your Web Pages Load Too Slowly
No one likes to wait, and the online audience is the most fickle-minded.
If your website does not load up within 3 seconds, they will exit the website straightaway. Perform an in-depth analysis of your website from design and development to content aspects to identify the areas that result in slowing down the web pages.
Check your server, hosting, media content optimization level, backlinks, broken links, plugins, cache, etc. Just ensure your website loads quickly and is ready to serve the intended target audience.
Your websites are not secure with HTTPS
Google and other search engines have stated that they will favor websites with HTTPS support in their ranking algorithm. If you have not secured your website’s HTTPS protocol, it is high to get it done because you are passing on the opportunity to get featured in the search results.
Excellis IT brings a Organic SEO services in Kolkata that encompasses every aspect of your website design and development and online presence to bolster your brand ranking on the search engine results page.
